Key Takeaways:Give Me Cosmetics entered administration in March.Restructuring and new leadership aim to revitalize the brand and overcome recent financial challenges.Private credit firm Beechbrook Capital has been forced to write down its investment following the administration of Give Me Cosmetics.Give Me Cosmetics, the UK-based TikTok-focused brand, entered administration with Beechbrook Capital coming to the table with a rescue deal.WHO: Founded in 2017 by Dan Fletcher and Luke Mills, Give Me Cosmetics is a beauty brand specializing in hair, body, skincare and beauty accessories. The brand demonstrates the era of social-first, community-centric beauty, generates over 60% of revenue from social channels, and is positioned as one of the UK’s fastest-growing brands on TikTok.WHY: While the trading entity remains solvent and continues operations, the situation highlights broader strain in the private credit market, where firms are facing investor withdrawals, tighter liquidity, and declining confidence IN THEIR OWN WORDS: A spokesperson for Beechbrook told City A.M., “Give Me Cosmetics continues to trade normally, and the trading company has remained solvent and outside of the administration process. A solvent share sale was completed in March to existing funder, Beechbrook Capital, and Give Me Cosmetics founder, Dan Fletcher, who is running day-to-day operations as chief executive. Both parties are committed to providing further funding to support working capital requirements that underpins the future business plan.” DETAILS:Give Me Cosmetics entered administration in March after incurring multimillion-pound losses.